How do you forecast revenues for Google?

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How do you forecast revenues for Google?


Google primarily earns revenues by selling advertising. We first find out the total advertising market globally from which we find the market share of total digital advertising. Given current markets, we can find the market share of Google of the total digital advertising market. We then forecast the total revenues of Google by using the forecast of digital advertising market from a third party and increasing or decreasing the market share of Google of the total digital advertising market.



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