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Explain the drivers of a hypothetical company – let’s say Ferrari?
The most important drivers (What is going to increase sales/profitability) for Ferrari are…
• The continued growth of the global High Net Worth Individuals (HNW’s)
• Continued low penetration of Ferrari cars in this demographic to maintain exclusivity.
• Launching new car models on a regular basis.
• Launch of new products such as the SUV which it is about to launch in 2019.
• Ongoing success in F1 which has a second derivative impact on brand perception.
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